Skeptical Robot Studios’ copywriting boosts client brand authority levels. Here are just some of the stories of how we helped companies succeed …
Skeptical Robot Studios took cryptocurrency financial fraud as a real-life use case the client could use to show off its wares. With some analysts suggesting that 80% or more of transactions performed on cryptocurrency exchanges, we felt it would be interesting to find an exchange that registered a high number of dissatisfied customers.
The CEO of the woman-owned business saw cybersecurity as a lucrative and growing business sector that provided significant value to its client base. However, how could the company promote its new cybersecurity services and build its authority in a crowded tech sector?
The project required someone who could tell a Picasso from a Caravaggio, a provenance from a Parmesan. The project also needed a writer who could explain in simple terms what exactly Blockchain was and applications that startups were promoting.
So how to rapidly remake the company's image without disrupting its rapid growth? How to impress non-technical executives before he even stepped through their door to pitch his company's capabilities?
The venerable Human Resources company hired Skeptical Robot Studios to help the job board raise its brand authority. The main challenge was how to update a marketing mindset anchored in its startup days of 15 years before.